I grew up on the 4th floor of a council flat in Brixton. When my parents divorced, pops wasn't around to do the painting and decorating like he used to. So to cover up the tears in my bedroom wallpaper, I tore posters out of the hip hop magazines my big cuz gave me, and papered over them. Surrounded by portraits of people that looked like the people in my family but adorned with a lot more diamonds, might've had an effect on me. Waking up in that bedroom everyday was definitely an immersive and aspirational experience.
Looking back, there were at least two lessons it allowed me to learn. That paper can make a mess. And paper can be a luxury.
Joshua ALEPH*
Creative Director / Graphic Designer / Photographer
Joshua is a Creative Director whose practice moves between culture, commerce and community. Founder of the independent creative studio paq and audio-visual platform rap in paper, he brings the DNA of grassroots audacity to global brands, and global-scale thinking to DIY ecosystems.
His work is an exchange of value that goes beyond aesthetics, spanning strategy, creative direction, design and photography. With a vision to constantly challenge the ordinary, he turns ideas into worlds that connect and move people.
