I grew up on the 4th floor of a council flat in Brixton. When my parents divorced, pops wasn't around to do the painting and decorating like he used to. So to cover up the tears in my bedroom wallpaper, I tore posters out of the hip hop magazines my big cuz gave me, and papered over them. Surrounded by portraits of people that looked like the people in my family but adorned with a lot more diamonds, might've had an effect on me. Waking up in that bedroom everyday was definitely an immersive and aspirational experience.
Looking back, there were at least two lessons it allowed me to learn. That paper can make a mess. And paper can be a luxury.
Joshua ALEPH*
Creative Director / Graphic Designer / Photographer
Joshua is a Creative Director and founder whose practice moves between culture, commerce and community. From building the independent creative studio paq and audio-visual platform rap in paper in Brixton to shaping work for global brands, he brings the instinct of the grassroots into rooms built for scale, and global-scale thinking into independent ecosystems. His practice is an exchange of value, spanning strategy, creative direction and design, turning ideas into worlds, experiences and platforms that move people.
